In the competition for top talent, social media is all the rage nowadays. Employers no longer can afford to ignore LinkedIn, Facebook, Google+, and Twitter. Virtually all working age Canadians are now online (95% of those aged under 55, according to an Ipsos Reid poll), so the Internet is the obvious place where you can connect with people.
62% of all Canadians use social networks, 86% of them have a Facebook profile, and most log in at least weekly. So how do you reach them? Just set up a profile on LinkedIn, Facebook, Google+, and Twitter, then invite the whole world to follow you or become your friend. Then start posting links to your jobs. Right?
Continue reading Recruiting through Social Media: What Works and What Doesn’t
By Strac Ivanov. M.B.A., President and Co-Founder of Vicinity Jobs
It never fails to amaze me how many employers are willing to pay close to $1,000 to post a single job on someone else’s web site, yet use technologies that make jobs advertised on their own web sites virtually “invisible” to the web. Many of them may not be even aware of the fact that the jobs they advertise on their web sites are off limits to search engines. Having your postings inaccessible to search engine crawlers means that you are missing out on a huge free opportunity to reach job seekers.
Continue reading Why Job Postings on Your Web Site Should Be Accessible to Search Engines
How easy is it for job seekers to find information about job openings on your web site?
Many companies hide information about their job openings deep in their corporate web site structure. Candidates are often expected to go through the “About Us” page, then read about the company’s culture and why it is such a great place to work, before they get to the actual job postings.
Continue reading Why Hiding Job Postings Deep in Your Corporate Web Site Is a Bad Idea
We hear quite often in the news about employers having difficulties finding suitable candidates for certain positions. But are they using the right tools and channels to make sure they are reaching out to the right candidates? In my experience, the answer is usually “no”.
Continue reading Is Your Job Advertising Approach Working: 4 Simple Questions to Ask Yourself