5 Common Misconceptions about Hiring Demand Analysis from Online Job Postings

Controversy erupted this month around the quality of hiring demand data used by the Government of Canada to identify labour market trends. The data in question had been harvested from online job postings, leading some commenters to attack the viability of the practice.

Although Vicinity Jobs was not involved in preparing the reports in the centre of this controversy, we are one of the companies that pioneered the concept of using online job postings to analyze hiring demand trends. The practice is used widely by Economic Development professionals, and is based on a simple and very straight-forward premise: To find out what employers require, you need to look at their job postings.

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